DIGITAL MARKETING SPECIALIST

LOCATION
Ho Chi Minh City
EXPERIENCE
Minimum 1-2 years working in digital marketing field with proven working experience
REPORT TO
Digital Marketing Supervisor
DEPARMENT
Marketing

Essential Duties and Responsibilities

Social media management

  • Execute the social media strategy
  • Ensure correct tagging of ads with UTMs to enable spend effectiveness accuracy
  • Manage spend to optimize leads cost acquisition
  • Collaborate with the Copywriter and graphic Designer to create effective content for branding and leads acquisition  
  • Execute social strategies that leverage social platforms (Facebook fanpage, Instagram, Linked In, Zalo, Youtube) to convey clearly our value propositions and build brand equity
  • Community management: reply to public messages, comments, posting from the social media calendar,...
  • Audience research and social monitoring / management
  • Seasonal campaign management

Website content management

  • Collaborates with internal team for creation of blog posting
  • Deploys copy changes to website

Google My Business (GMB) monitoring

  • Monitors and manages data in RioSEO / GMB
  • POC for WSI

Marketing CRM

  • Build the relevant forms for accurate information in leads capture
  • Ensure that the workflows in the CRM are reflective of the required processes
  • Plans and executes the email strategy in collaboration with Digital Manager and copywriter

Job Requirements

  • Bachelor degree in marketing or a related field
  • Minimum 1-2 years working in digital marketing field with proven working experience
  • Highly creative with experience in identifying target audiences and devising digital campaigns that attract, engage and delight customers
  • Experience with social media: Facebook, Youtube, Instagram, …
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Knowledge of Hubspot is a plus
  • English: Fluently
Ready to make a difference? Join Us!
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CV *

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